Fika Jobs raises $4M to build a video-first hiring platform where AI agents interview candidates

Fika Jobs, a Stockholm-based startup, has raised $4 million in a pre-seed funding round. The investment will be used to further develop its video-first hiring platform, expand its team, and prepare for a broader launch later this year. The platform aims to address the inefficiencies and opacity often criticized in the traditional hiring process.

The platform integrates AI interview agents with short-form video profiles, drawing comparisons to LinkedIn and TikTok. Job seekers connect their LinkedIn profiles, and Fika's AI generates personalized interview questions. Candidates then complete a roughly 10-minute video interview with an AI agent, currently powered by Google's Gemini models.

After the interview, Fika automatically converts responses into short video clips, organizing them into a dynamic profile. This allows employers to discover and revisit candidate profiles as new opportunities arise, moving beyond sole reliance on resumes. The company plans to open early access to candidates this week, with a public launch anticipated this fall, initially focusing on Sweden before international expansion.

Fika Jobs was founded by brothers Jakob and Alexander Dubois, inspired by their own recruiting challenges. They noticed that valuable candidate traits, such as grit and ambition, are often difficult to discern from traditional resumes. Unlike many competitors that focus on employer-side sourcing and screening, Fika focuses on creating a platform where candidates showcase themselves through AI-evaluated video profiles.

While promising to assess communication skills and cultural fit earlier in the hiring process, the platform acknowledges potential bias risks associated with video profiles. However, it offers a novel approach, differentiating itself from traditional recruitment by charging employers a 10% success fee on a candidate's first-year salary, significantly lower than typical recruiter fees. The funding round was led by Luminar Ventures, with participation from Alliance VC and King co-founders Sebastian Knutsson and Riccardo Zacconi.