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Tools & PlatformsAI News & Artificial Intelligence | TechCrunch · June 20, 2026

In the Weights is your new AI-centric vanity search

In the Weights is a new AI-centric vanity search engine that measures how well AI models recall information about individuals without relying on traditional web searches. It queries various LLMs and assigns a "strength score" based on their ability to retrieve and describe personal data.

Author: Morein.ai Editorial

The internet has changed, and with it, the way we perceive personal information. Traditional web searches no longer serve as the sole authoritative source, as chatbots now play a significant role in disseminating information about individuals. This shift inspired Thomas Dimson and Joey Flynn to create "In the Weights."

"In the Weights" aims to quantify how effectively AI models can recall information about a person without resorting to web searches. The "weights" refer to the numerical parameters that govern an AI model's training and output. The platform queries various large language models (LLMs) such as Grok, Gemini, GPT versions, Claude, and Llama, asking them to identify and describe individuals. It then clusters similar descriptions and assigns a "strength score."

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