Your SEO strategy is optimized for a search engine that no longer exists.

Google’s recent AI developments have fundamentally changed how search engines operate, making traditional SEO strategies largely obsolete. The era of optimizing for “10 blue links” is over, as AI-generated answers now dominate search results. This shift means many brands have limited insight into how AI describes them to customers. Marketers and founders need to recognize that the rules of search have significantly changed. What once worked for visibility and ranking may no longer be effective in this new environment. Matt Thompson, VP of partnerships at Scrunch, highlights the urgent need for adaptation. Scrunch is a startup focused on helping businesses navigate this new AI search landscape. To understand these changes and adapt effectively, businesses should explore new strategies that align with AI-driven search capabilities. This involves understanding how AI interprets and presents information, and then adjusting content and optimization efforts accordingly.