Apple touts $1.4 trillion in App Store billings and sales, 90% without a commission

Apple's App Store facilitated over $1.4 trillion in developer billings and sales in 2025, an increase from $1.3 trillion the previous year. This figure represents the broad financial opportunities for developers, extending beyond in-app purchases. Significantly, 90% of this $1.4 trillion involved transactions where developers did not pay any commissions to Apple.

The total billings for 2025 included $1.1 trillion from the sales of physical goods and services and $149 billion from digital goods. While Apple takes a 15% to 30% commission on digital goods, this still represents a substantial multi-billion-dollar market. Additionally, in-app advertising revenue reached $151 billion in 2025.

The App Store boasts over 850 million average weekly users across 175 countries and regions. Apple specifically noted the rise of AI apps, with 40 of the top 100 apps in 2025 featuring consumer-facing AI capabilities, showing stronger billing growth than other top applications.

This trend in AI apps may precede announcements at Apple's Worldwide Developers Conference (WWDC) regarding AI agents on the App Store and deeper AI integrations into its operating systems, including a potential Siri revamp.

Growth in the App Store has been significant globally, with billings and sales more than doubling in China over the last six years and tripling in the U.S. and Europe. This growth is largely driven by physical goods and services such as retail, grocery delivery, ride-hailing, and travel.